The Best Packaging for Fragrances

Fragrances are something that are an assault in the best way possible on your olfactory senses, making it a true delight. It’s something that needs to have a good smell, but also improve the packaging that’ll level up the brand immensely. You want to also focus on the visual aspects of this, how the perfumes are bottled, and the packaging that makes the unboxing experience one that’s truly magical. Here are some perfume brands that have taken their packaging to the next level, truly creating a magical experience. 

Grandiflora

This is a perfume company that’s one of the first out there. They used something different from the other brands, a rigid box, with a box and insert that’s custom-made to make the product stay there and is properly packaged. The insert will keep the bottle in one place, preventing breakage and damage when they’re shipped. 

They also involve a slot that holds the card, allowing the customer to offer the items that are within the box, without having to look directly for the cards there. They also have a magnolia print too, which is a big inspiration for the company, and it’s also something that keeps the theme going. 

F W Perfumes 

This is a perfume packaging that’s literally just a box of folding cartons, with some print near the outside, assembling all of this together inside a lightweight package, which is ideal for bulk shipping. The outside printing offers more of a push for the color and the appeal, with the label as well matching the outside of the box, making it easier than ever for you to track a package. 

Boxes are great for displaying on your shelves too, so if you want to work on trying to expose the brand to others, this is actually one of the best out there that does just that. 

Le Labo 

This is another one that does keep their branding in their packaging, making sure to let others know about how they are natural and organic. 

They use a kraft mailer package, which has their logo printed on it.  They make sure as well that the box is easy for those who buy it to unpack, and also protects the perfumes, while also being eco-friendly in most cases. 

They also secure their boxes with custom stickers, making it easy to seal. They include different tissue paper colors to protect the package and look pretty. 

The biggest point with this one, is the kraft mailer boxes. They don’t require any plastic to make and are super eco friendly. You can also print water-based ink on this too, and also soy-based ink on this, to make it even better. 

Pure Sense 

This is one of the most unique types of perfumes, which are great for those who want to get the smell and really connect with it. 

They make it super unique by making sure that the information is useful for everyone. 

The accessibility of their packaging knows no bounds. They even include braille on it, so that those who are blind can read it.  They also utilize double layered packaging, making sure that it’s totally safe when being transported, and you also get the feeling that it’s packed, but not too packed. Once the tear strip is gotten rid of, the customers can further utilize the rigid box in order to store the perfumes, rather than keeping it in the open. 

These companies are doing perfume differently and are great options for perfume packaging if you have no way of knowing where you want to begin with  this.

Build Your Brand With Custom Packaging

The need for distinctive packaging is nothing new in the retail world. In the modern world, however, the first time many consumers will interact with a product is through the mail. Shipping boxes and materials are just one of many ways in which some of the most successful brands have branched out to find new and creative ways of presenting their product. Custom shipping materials can make opening a package an experience in and of itself. Here are 5 ways to make your brand stand out with custom shipping materials.

1. Custom Printed Shipping Boxes

Amazon and Wal-Mart are just two of the major retailers that have invested in custom boxes that create anticipation the moment they arrive. People who order products online rarely only purchase one product. Custom boxes ensure your delivery stands out from the crowd. Whether you get an entire box printed or just your logo on the top or sides, a custom box is the first step to getting your brand noticed.

2. Custom Bags

When you go to a gourmet restaurant, they don't just slap food on a plate and serve it. They take time and care with the presentation. The same can be true for your brand. Your customers can open a box filled with plain brown paper and bubble wrap, or they can open a box filled with tissue paper nesting a beautiful custom bag containing their product. Some products don't even need boxes to ship, so you can simply opt for a custom shipping bag instead.

3. Custom Shipping Tape

If you run a smaller business and don't have the money to invest in printed boxes, custom shipping tape can do the trick almost as well. Even better is if you can pair a custom box with custom shipping tape. In fact, you can design your box and tape at the same time to pair well with each other.

4. Inserts

If a customer bought one product from you and they like it, chances are good they will want to buy more. You can take this opportunity to show them what else is available, with custom printed inserts. Even better is if you include a coupon on your inserts for a discount on your next order. Inserts are also a great way to barter with complementary businesses. For instance, if you create custom jewelry, you can partner with another business owner that sells other custom made items such as scarves or hats and include inserts in each other's packages. That way, you don't just send your customers a great product, you also introduce them to another great brand as well.

5. Custom Made Boxes

Custom boxes don't just stand out from the crowd, but they are actually a treat to open. You can have slogans, sayings or even instructions printed on the inside of the box and even have partitions and slots custom designed to fit your products so snugly there is no need for any additional packing materials.

As much as possible, you want to make the experience of receiving a package from your company akin to that of receiving a gift. In the digital world, your customers may never interact with your product in a store or even with a sales person. If you want to make interaction with your product a great experience, you need to start with the package it arrives in.

Fun Christmas Packaging Ideas for You!

It’s right around that time of the year, where Christmas packaging becomes even more prevalent. Every year comes with its new challenges, but the biggest task you run into is making sure that the Christmas packaging looks good. How can you make it do so? 

With over a hundred billion being spent in Christmas items this year, it’s crucial for businesses to get this right, and by having the correct packaging on there and also making sure that you have limited edition ideas can really make it shine as well in the realm of packaging and ideas too. 

Use colors that signify Christmas 

Red and green are usually the main colors that people use and by changing the colors for your packaging now, it offers a more artful scheme for a lot of advertisers out there. It offers a much more festive aesthetic. For those who sell luxury products, black and gold are another great way to do this. Repeating patterns such as reindeer, Santa, or snowflakes are others. With a whole lot of options, it can really make it shine. 

Go rustic 

If you have a product that is eco-friendly, you can still give it some holiday cheer by offering paper-based packaging that has these feelings to it, and still some fun designs. Offering eco-friendly packaging offers a more rustic feel and vibe to it, and by keeping it either brown, black, or white, it can actually really create the feeling of home in one singular product design. 

Look at the internal Packaging 

Internal packaging also plays a role in this to. You don’t have to break the bank with this either. Using tissue paper can help, and even adding a small little bit of pattern to that can help to make it feel a little bit more in the season, and it feels more like a Christmas gift during the holidays. 

Have notes 

Little notes is a good way to increase the brand loyalty, adding a discount code and also encouraging reviews is good. You can also use custom packaging to print this too, and it can help create a special, more meaningful unboxing experience. 

Add a little bit of festivity

If you use bags for your products, you can even get them on printed bags as well, which fit the dimensions of what you’re shipping out. This may cost a little bit more money, but it actually is a smart move, since it does offer a little bit of excitement for the holiday season, which other people may or may not have, and it can also get customers happy and excited for the holidays. 

You also can add products that are like that by adding the brand name and logo. If you’re going to do this, you should definitely start right away.  Remember as well that when you do this, you want to make sure that it’s kept in an eco-friendly manner. That’s because so much plastic gets thrown away, especially in the form of packaging, so handling this and taking care of it now will protect the brand and the environment all during the holidays. 

With that said, plan out accordingly and invest the budget that you have into this as needed. Do what you can to really bring the holiday cheer to new levels and offer the best Christmas experiences that you can with this and see the difference that this does make as well, and you’ll also notice how festive and fun this is when you start to take care of these as well for you.