It’s right around that time of the year, where Christmas packaging becomes even more prevalent. Every year comes with its new challenges, but the biggest task you run into is making sure that the Christmas packaging looks good. How can you make it do so?
With over a hundred billion being spent in Christmas items this year, it’s crucial for businesses to get this right, and by having the correct packaging on there and also making sure that you have limited edition ideas can really make it shine as well in the realm of packaging and ideas too.
Use colors that signify Christmas
Red and green are usually the main colors that people use and by changing the colors for your packaging now, it offers a more artful scheme for a lot of advertisers out there. It offers a much more festive aesthetic. For those who sell luxury products, black and gold are another great way to do this. Repeating patterns such as reindeer, Santa, or snowflakes are others. With a whole lot of options, it can really make it shine.
Go rustic
If you have a product that is eco-friendly, you can still give it some holiday cheer by offering paper-based packaging that has these feelings to it, and still some fun designs. Offering eco-friendly packaging offers a more rustic feel and vibe to it, and by keeping it either brown, black, or white, it can actually really create the feeling of home in one singular product design.
Look at the internal Packaging
Internal packaging also plays a role in this to. You don’t have to break the bank with this either. Using tissue paper can help, and even adding a small little bit of pattern to that can help to make it feel a little bit more in the season, and it feels more like a Christmas gift during the holidays.
Have notes
Little notes is a good way to increase the brand loyalty, adding a discount code and also encouraging reviews is good. You can also use custom packaging to print this too, and it can help create a special, more meaningful unboxing experience.
Add a little bit of festivity
If you use bags for your products, you can even get them on printed bags as well, which fit the dimensions of what you’re shipping out. This may cost a little bit more money, but it actually is a smart move, since it does offer a little bit of excitement for the holiday season, which other people may or may not have, and it can also get customers happy and excited for the holidays.
You also can add products that are like that by adding the brand name and logo. If you’re going to do this, you should definitely start right away. Remember as well that when you do this, you want to make sure that it’s kept in an eco-friendly manner. That’s because so much plastic gets thrown away, especially in the form of packaging, so handling this and taking care of it now will protect the brand and the environment all during the holidays.
With that said, plan out accordingly and invest the budget that you have into this as needed. Do what you can to really bring the holiday cheer to new levels and offer the best Christmas experiences that you can with this and see the difference that this does make as well, and you’ll also notice how festive and fun this is when you start to take care of these as well for you.
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